10 Times Product Packaging Lied to You
2. Lay's Onion & Sour Cream Chips
Product Price: $2.98* Purchased at: Walmart Made by: PepsiCo
Most of us regularly purchase chips, but have you ever stopped to consider how much is really in a packet? Often, the bag appears significantly larger than its actual contents, with a substantial amount of empty space inside. This phenomenon can be frustrating for consumers who expect a full bag of chips.
When Lay's introduced its "New Bigger Size" package, some customers were understandably offended. Despite the marketing claim, the bag itself was smaller, even though it contained more chips. This decision led to confusion and dissatisfaction among loyal fans, who felt misled by the branding.
PepsiCo, one of the largest corporations in the world, may have had a strategic reason for this change, but the backlash suggests that it may not have been the best move for consumer relations. The perception of value is crucial in the snack industry, and altering packaging without clear communication can lead to disappointment.
