Incredibly Ingenious: Japanese Inventions You Can't Find Elsewhere
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11. Heso Matsuri Hokkai
What It Is: A festival honoring the navel, held every year Average Cost to Attend: $0 Japan has the distinctive Hokkai Heso Matsuri celebration on July 28 and 29 each year. There is nothing else like the Belly Button Fest anywhere in the world. Founded in the late 1960s with the goal of "strengthening social bonds using the belly button," Hokkai takes place in Furano City.
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